Red Hot Gossip! Vybz Kartel 'Cake Soap' Bleaching!

I had to mention the vain scandal surrounding the tremendously talented dancehall artist Vybz Kartel and his alleged bleaching.The man himself has been quoted on ‘TVJ’s Entertainment Report’ saying: "No enuh… yuh kno mi naa bleach baby. Mi just wash mi face wid di cake soap and tru mi inna di ac inna mi vehicle, ac inna mi house, ac pon di plane when mi travel — mi skin just smooth out and di girl dem love it. Wah mi fi do — wah? Oh!"
To briefly translate he is claiming he does not bleach his skin. He goes on to explain that between his use of ‘Cake Soap’ and his limited time in the sun his skin has lightened. He then boasts that his skin is smooth and girls love it.
I’ve done my research and ‘cake soap’ is in fact a detergent soap which contains bleach.What happened to the commonly used Jamaican saying “the blacker the berry the sweeter the juice”?
On a lighter note (excuse the pun) check out Vybz Kartels video 'Jeans and Fitted' where his paler skin tone was first exposed.